Whimsical Style Shopping Guide:

For the child-at-heart who still wishes for fairytale dreams-come-true.
Does that sound like you? Learn how to create a wardrobe that is as Whimsical as your soul! Embrace your dreams and set your imagination free… as these vintage-esque, fairytale looks inspire a carefree, romantic, creative life full of little wonders to set your gaze upon.
With this charming, sweet, head-in-the-clouds, modern Rococo-inspired wardrobe… even the most mundane days are full of wondrous laughter and merriment!
You’ve come to the right place if you need help with defining your personal style. In this whimsical style guide, you’ll learn in 5 steps how to style an outfit that is dreamy and purely beautiful. These 5 elements of whimsical style can be built upon and modified to your liking, giving you a style all your own!
*This post contains affiliate links. If you find something you absolutely love and click through my link to make a purchase, it will give me a small commission that allows me to keep creating content at no extra cost to you. Thank you for being one of my amazing readers, regardless of whether you are here to shop or just browse!
How to Create Your Own Whimsical Style:
A Very Merry Unbirthday Aesthetic.
This style explodes with celebration! Before you grab anything from your closet, ask yourself if the piece you’re considering feels full of fairytale magic and bliss.
From the sugary sweet choices of color, to the strong floral prints, to the childlike qualities of your bold accessories…this lighthearted and imaginative, classy, modern Rococo-inspired aesthetic is central to whimsical style and will be core to choosing each and every fashion piece.
Whether you’re hosting a tea party, going to a masquerade ball, lazing around the garden on a golden afternoon, falling down a “rabbit hole” lost in thought, or reliving childhood memories — Pieces that are reminiscent of your favorite fairytale stories will give off a charming and highly optimistic feel that will inspire creativity, confidence, innocence, and an appreciation for beauty all around.
Dressing up in a creative way is all about expressing your personality in an unusual way. Whether it’s through an accessory you’re wearing, a color that you’ve chosen, or a print that you’re drawn to, make an effort to bring an element of fun into your look.
This is not a minimalistic look by any means!
Shop My Curated Lists of Whimsical Products:
•Total Steal (Clothes Under $10, Accessories Under $5)
•Cheap (Clothes $10-$20, Accessories $5-$10)
•Bargain (Clothes $20-$35, Accessories $10-$20)
•Deal (Clothes $35-$75, Accessories $20-$50)
•Budget (Clothes $75-$150, Accessories $50-$100)
•Splurge (Clothes $150-$300, Accessories $100-$300)
•Spendy (Clothes $300-$800, Accessories $300-$800)
•Extravagant ($800-$2,000, Accessories $500-$800)
•Premium ($2,000-$5,000, Accessories $800-$2,000)
•Luxurious ($5,000-$10,000, Accessories $2,000-$5,000)
•Exorbitant ($10,000-$25,000, Accessories $5,000-$8,000)
•Wait…Who ARE You? (Over $25,000, Accessories over $8,000)
•On Sale (Over 40% off!)
5 Elements of Whimsical Style:
1. Candy Colors, Pastels, and Lots of Bold Contrast:

Whimsical style embodies a light-hearted craziness that brings us back to the carefree days of childhood. Go for colors that almost feel unnatural… So bright or so soft that their existence is too good and pure for this world… So magical that you forget there’s anything bad for a perfect moment.
Color psychology teaches us that bright color brings a sense of energy and urgency that can be used to spark a feeling of positivity…and pastels give off a sense of innocence. Bright candy colors (like bubblegum pink) and soft pastels (like baby blue) are the perfect, playful go-tos… And make sure to contrast with two colors, or even throw in a third triadic color, to intensify the happy mood!
- This style is mostly very colorful… But if you need a neutral tone, go for white for its angelic, innocent nature, or a little bit of black for its simplicity and classy feeling.
- Pink loudly states “I’m a fairy princess” like no other color can. In soft shades it’s gentle, in bold shades it’s playful as can be. So it’s an excellent choice for whimsical style, in any of its forms!
- Blue speaks softly, but with an immense amount of different emotions. Wearing it in this style gives off thoughts of classic fairytale characters, like Alice in Wonderland and Cinderella.
- Purple gives off a strong sense of magic. It’s the traditional color of royalty… And in bright shades, it looks almost otherworldly and ethereal.
- Yellow is as cheerful as it gets! It’s reminiscent of the sun and the #1 favorite color of children of any gender. Opt for pastel yellow to add a soft and sweet happiness to your look.
- Lime or kelly greens are fun colors to add if you want to intensify the fun of your outfit… It’s an unusual choice, so it adds a creative weirdness to the look.
2. Flowy, Poofy, Curvy Silhouette:

Above all else, innocent playfulness reigns supreme in this aesthetic. This is true in the shape of your outfits, too… Feel free to let your clothes grace your curves, but always gently. Aim to wear pieces that are flowy enough to twirl in, and welcome pieces that you can lose your body in fluffy, poofiness.
Additionally, bold or classic collars will give a playful sophistication to your look.
3. Bold Florals and Quirky Mixed Patterns:

Reach for pieces that make you feel clothed in a whole garden! Larger floral prints are unapologetically playful.
Additionally, you can add in classic prints like polka-dots, stripes, checkers, and rhombus or lattice print, or quirky, charming, illustrated prints like toile de jouy.
Similar to the use of contrasting colors, don’t be afraid to mix and “clash” multiple prints together to make your look even more whimsical! Some people get afraid of playing around with mixing patterns…It can look wild! It’s not as difficult as it may seem, though.
4. Magical Fabrics:

If it was used in your childhood costumes, it’s still worthy of your closet now!
Tulle and organza are classic and playful.
Chiffon, silk, and taffeta, are great ways to grow up your magical look.
And it’s totally acceptable to use a practical fabric like cotton, too, especially if they have playful prints.
5. Bold and Quirky Accessories:

One of the easiest ways to bring your personality into your look is through your accessories. Add funky pins, fun jewelry, playful bags, printed leggings or tights, interesting scarves, perhaps a classy hat, and personalize your look in a way that expresses who you are. The more bold, quirky, symbolic, and maybe even chunky the accessory is, the more it will bring about thoughts of childhood fun and elevate the look to something very whimsical.
Must-Have Whimsical Pieces:
Puffy Sleeve Blouses and Dresses:
(Shopable examples coming soon)
Collared Shirts and Dresses:
(Shopable examples coming soon)
Pussybow Blouses and Dresses:
(Shopable examples coming soon)
Twirl-Worthy Skirts:
(Shopable examples coming soon)
Petticoats:
(Shopable examples coming soon)
Bloomers:
(Shopable examples coming soon)
Pinafores and Aprons:
(Shopable examples coming soon)
Romantic Corsets, Corset Belts, and Vests:
(Shopable examples coming soon)
Quirky Heels:
(Shopable examples coming soon)
Floral Boots:
(Shopable examples coming soon)
Dainty and Sweet Mary-Janes and Flats:
(Shopable examples coming soon)
Decorative Dickie Collars:
(Shopable examples coming soon)
Printed or Colorful Hosiery (Such as Leggings, Stockings, Tights, and High Socks):
(Shopable examples coming soon)
Symbolic, Colorful Accessories Reminiscent of Fairytale Magic and Imagination (Fairytale-esque illustrations, flowers, butterflies, rabbits, cats, birds, feathers, flying pigs, storybooks, crowns, clouds, tea sets, playing cards, chess pieces, pocket watches, cakes and candies, checker prints, etc):
(Shopable examples coming soon)
All Menswear:
(Shopable compilation of just all the menswear options coming soon)
Remember: Style is Personal.
The most whimsical thing you can do is creatively be yourself.
Adding to or changing any of the above “rules” to best suit you, your tastes, your personality, your story–Nothing else style can offer will make you feel as bold and playful in your big, beautiful imagination as embracing every aspect of your most genuine self.
Style isn’t “one-size-fits-all” and none of us fit into a perfect little box–We all have wonderful variations that make us unique, and they can be reflected in what we choose to wear! That’s the beauty of personal style.
#WhimsicalBehindTheCloth:
When you discover what your version of “Whimsical Style” looks like, i’d love to share it on this page to inspire other Princesses and Princes that stop by!
Just snap a picture, tag me @StoryBehindTheCloth on Instagram or @BehindTheCloth on Twitter with the hashtags: #MyStoryBehindTheCloth and #WhimsicalBehindTheCloth, or email me at StoryBehindTheCloth@gmail.com and i’ll post your picture and link in a new post!
Also, feel free to ask me any questions you might have about defining your personal style! The comment section, my email, and social media accounts will always be an open door to you.
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Stick around for more Style Guides in the near future, and take a look at what’s to come on my Pinterest!

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Spending some extra time deciding on my outfits is my favorite way to recognize my emotions and prioritize my mental health.
Artistic expression has always allowed me an avenue to slow down, explore, and find beauty in the things i feel.
Sometimes connecting with my emotions feels like pure magic… I find power in being in sync with how i feel and accepting myself as i am.